{"id":808,"date":"2020-11-11T16:14:29","date_gmt":"2020-11-11T15:14:29","guid":{"rendered":"https:\/\/entrepreneursenegal.com\/?page_id=808"},"modified":"2025-06-28T11:34:50","modified_gmt":"2025-06-28T10:34:50","slug":"data-driven","status":"publish","type":"page","link":"https:\/\/entrepreneursenegal.com\/en\/data-driven\/","title":{"rendered":"Data Driven"},"content":{"rendered":"
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MARKET RESEARCH CONSULTING\u00a0<\/span><\/h3>

DON'T MAKE RANDOM DECISIONS ANYMORE<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\nMARKET RESEARCH CONSULTING\n
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Help you better understand your customers and your market<\/b><\/h5>

Thanks to a methodology and tools that we have put in place, we can analyze your data and develop hypotheses and predictions of evolution or trends in relation to your market.<\/p>

Companies have more and more data at their disposal. Our goal is to enable you to leverage this data to improve your performance.<\/p>

This data orientation can be integrated at different levels of the company to improve the daily tasks of the employees. But it can also be an effective decision-making tool. You will now be able to better understand your customers' behaviors as well as the trends in your market. Data driven will allow you to have a better understanding of consumer behavior. This way you will know how to address the right message, at the right place and to the right target.<\/p>

We help you understand, manage and leverage data to better target your customers' behaviors and expectations.<\/p>

Our methodology is based on four elements :<\/p>

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\"\"<\/figure>

Customer data collection<\/h3>

- Set up data collection tools\n
\n- Collect data via :\n
\n CRMs\n
\nWebsites : forums, Google Analytics\n
\nSocial media : interaction, feedback, messages\n
\n\u30fb In the field: customer service, points of sale, field feedback from sales representatives\n \n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Cleaning and structuring of data<\/h3>

- Extract and collect data according to your objectives\n
\n- Measure and verify data\n
\n- Transforming data into information\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Descriptive analysis of the data<\/h3>

- Understanding consumer motivations\n
\n- Identify the best ways to prospect, sell and build loyalty\n
\n- Develop statistical analyses\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Previsions<\/h3>

- Create automation algorithms\n
\n- Implementing interpretation models\n
\n\u2022 Tirer des pr\u00e9visions sur les \u00e9volutions futures\n
\n- Make recommendations\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You want to speed up your development?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's Talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Find us on social medias<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To keep up to date with our news, visit our various social networks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook-f<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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@RDEDAKAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CONSEIL EN \u00c9TUDE DE MARCH\u00c9\u00a0 NE PRENEZ PLUS DE D\u00c9CISIONS AU HASARD \u00c9TUDE DE MARCH\u00c9 Vous aider \u00e0 mieux comprendre vos clients et votre march\u00e9 Gr\u00e2ce \u00e0 une m\u00e9thodologie et [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-808","page","type-page","status-publish","hentry"],"yoast_head":"\nData Driven - Entrepreneur S\u00e9n\u00e9gal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneursenegal.com\/en\/data-driven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Driven - Entrepreneur S\u00e9n\u00e9gal\" \/>\n<meta property=\"og:description\" content=\"CONSEIL EN \u00c9TUDE DE MARCH\u00c9\u00a0 NE PRENEZ PLUS DE D\u00c9CISIONS AU HASARD \u00c9TUDE DE MARCH\u00c9 Vous aider \u00e0 mieux comprendre vos clients et votre march\u00e9 Gr\u00e2ce \u00e0 une m\u00e9thodologie et [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepreneursenegal.com\/en\/data-driven\/\" \/>\n<meta property=\"og:site_name\" content=\"Entrepreneur S\u00e9n\u00e9gal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RDEDakar\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-28T10:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepreneursenegal.com\/wp-content\/uploads\/2020\/11\/METHODOLOGIE-CONSEIL-ETUDE-DE-MARCHE-RDE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@RDEDakar\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepreneursenegal.com\\\/data-driven\\\/\",\"url\":\"https:\\\/\\\/entrepreneursenegal.com\\\/data-driven\\\/\",\"name\":\"Data Driven - 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