{"id":2898,"date":"2021-04-27T16:16:47","date_gmt":"2021-04-27T15:16:47","guid":{"rendered":"https:\/\/entrepreneursenegal.com\/?p=2898"},"modified":"2025-06-28T11:38:51","modified_gmt":"2025-06-28T10:38:51","slug":"la-rde-holding-investit-dans-cafe-touba-choukran-qui-lance-une-chaine-de-cafes-au-senegal","status":"publish","type":"post","link":"https:\/\/entrepreneursenegal.com\/en\/la-rde-holding-investit-dans-cafe-touba-choukran-qui-lance-une-chaine-de-cafes-au-senegal\/","title":{"rendered":"RDE Holding invests in Caf\u00e9 Touba Choukran which launches a chain of coffee shops in Senegal"},"content":{"rendered":"<p><strong>RDE Holding, le fonds d\u2019investissement de l\u2019acc\u00e9l\u00e9rateur de PME \u00ab&nbsp;RDE SAS&nbsp;\u00bb s\u2019est engag\u00e9e dans le soutien financier, le conseil et l\u2019accompagnement de la marque \u00ab&nbsp;Caf\u00e9 Touba Choukran&nbsp;\u00bb qui innove et ambitionne de restructurer la consommation en lan\u00e7ant des caf\u00e9s, lieux o\u00f9 boire le c\u00e9l\u00e8bre breuvage.<\/strong><\/p>\n\n\n\n<p>Dakar, 30 mars 2021 \u2013 La <a href=\"https:\/\/entrepreneursenegal.com\/en\/\">RDE<\/a> Holding, annonce qu\u2019elle a r\u00e9alis\u00e9 un investissement dans Caf\u00e9 Touba Choukran afin d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de la marque s\u00e9n\u00e9galaise. A travers cet investissement, la RDE Holding ne se contente pas seulement d\u2019apporter un appui financier mais s\u2019est \u00e9galement engag\u00e9e dans un accompagnement \u00e0 long terme de l\u2019entreprise via sa branche op\u00e9rationnelle, la \u00ab&nbsp;RDE Acc\u00e9l\u00e9rateur&nbsp;\u00bb, afin de garantir son succ\u00e8s.<\/p>\n\n\n\n<p>Les produits Caf\u00e9 Touba Choukran (en poudre ou en liquide) existent depuis 10 ans. Aujourd\u2019hui, il s\u2019agit pour la marque d\u2019innover, de relever un d\u00e9fi en lan\u00e7ant un nouveau concept, in\u00e9dit au S\u00e9n\u00e9gal, de lieux de consommation du caf\u00e9 Touba, boisson embl\u00e9matique au S\u00e9n\u00e9gal aromatis\u00e9 avec du \u00ab&nbsp;poivre de Guin\u00e9e&nbsp;\u00bb ou \u00ab&nbsp;diar&nbsp;\u00bb en wolof. Habituellement, ce breuvage est achet\u00e9 et consomm\u00e9 dans la rue, debout et rapidement. Le fondateur de Caf\u00e9 Touba Choukran, Abdoulaye S\u00e8ne, a d\u00e9cid\u00e9 de proposer une autre fa\u00e7on de consommer le Caf\u00e9 Touba en lan\u00e7ant le premier point de vente am\u00e9nag\u00e9, confortable et hygi\u00e9nique de caf\u00e9 Touba du S\u00e9n\u00e9gal, o\u00f9 ce dernier pourra \u00eatre consomm\u00e9 dans un lieu qui garde l\u2019aspect convivial et chaleureux de la rue.<\/p>\n\n\n\n<p>Les points de vente proposeront non seulement aux consommateurs la possibilit\u00e9 de consommer et d\u2019acheter du Caf\u00e9 Touba Choukran liquide, mais \u00e9galement la possibilit\u00e9 d\u2019acheter du Caf\u00e9 Touba Choukran torr\u00e9fi\u00e9 et conditionn\u00e9. Les deux premiers points de vente&nbsp; viennent d\u2019ouvrir dans le march\u00e9 de Thiaroye, en banlieue dakaroise, afin d\u2019\u00eatre au plus pr\u00e8s des consommateurs. Trois autres ouvertures sont pr\u00e9vues tout au long de l\u2019ann\u00e9e 2021, faisant passer le nombre d\u2019employ\u00e9s de sept \u00e0 une vingtaine d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e. L\u2019objectif est de 70 personnes d\u2019ici trois ans.<\/p>\n\n\n\n<p>\u00ab&nbsp;<em>Notre ambition est de rep\u00e9rer les PME \u00e0 fort potentiel pour en faire des champions en leur donnant acc\u00e8s au capital, aux meilleures comp\u00e9tences et \u00e0 un r\u00e9seau via notre programme d\u2019acc\u00e9l\u00e9ration<\/em>&nbsp;\u00bb, explique Rivolala Ratsimandresy, co-fondateur de la RDE SAS. \u00ab&nbsp;<em>Nous sommes persuad\u00e9s que le concept des Caf\u00e9 Touba Choukran est innovant et vient r\u00e9pondre \u00e0 un besoin. Par ailleurs, Abdoulaye S\u00e8ne d\u00e9montre que le S\u00e9n\u00e9gal regorge de jeunes entrepreneurs talentueux qui se battent, innovent et peuvent cr\u00e9er des emplois dans le pays&nbsp;<\/em>\u00bb.<\/p>\n\n\n\n<p>La RDE (Rencontre des Entrepreneurs) accompagne, aide les PME au S\u00e9n\u00e9gal \u00e0 se structurer et \u00e0 se d\u00e9velopper depuis 2014. Aujourd\u2019hui, c\u2019est aussi un fonds d\u2019investissement. Quelque 18 entreprises ont \u00e9t\u00e9 \u00ab&nbsp;acc\u00e9l\u00e9r\u00e9es&nbsp;\u00bb par l\u2019organisation pour un chiffre d\u2019affaires cumul\u00e9 de 1,3 milliard de F CFA. Elle a lev\u00e9 jusqu\u2019\u00e0 300 millions de F CFA en equity pour une start up s\u00e9n\u00e9galaise et elle couvre pour l\u2019instant six secteurs d\u2019activit\u00e9s&nbsp;: restauration, agroalimentaire, sant\u00e9, mode et beaut\u00e9, \u00e9nergie. Plusieurs autres investissements devraient \u00eatre annonc\u00e9s prochainement.<\/p>\n\n\n\n<p><strong>Un jeune entrepreneur s\u00e9n\u00e9galais ambitieux et pragmatique<\/strong><\/p>\n\n\n\n<p>Abdoulaye S\u00e8ne est l\u2019ain\u00e9 d\u2019une famille modeste. Orphelin de m\u00e8re tr\u00e8s t\u00f4t, bon \u00e9l\u00e8ve, il a d\u00fb arr\u00eater les \u00e9tudes apr\u00e8s avoir obtenu son bac pour pouvoir faire vivre sa famille. Il a commenc\u00e9 \u00e0 travailler dans l\u2019agro-alimentaire de 2006 \u00e0 2011 en vendant du caf\u00e9 en grains. En 2011, il d\u00e9cide de voler de ses propres ailes, d\u2019\u00eatre entrepreneur en se lan\u00e7ant dans la transformation, la torr\u00e9faction des grains avec seulement 250&nbsp;000 F CFA en poche, persuad\u00e9 qu\u2019il y a des parts de march\u00e9 \u00e0 prendre dans un secteur avant tout informel et estim\u00e9 \u00e0 100-140 milliards de F CFA. Les premi\u00e8res ann\u00e9es sont difficiles mais il s\u2019accroche et s\u2019obstine \u00e0 cr\u00e9er des caf\u00e9s aux standards internationaux en mettant l\u2019accent sur la s\u00e9lection des graines, leur torr\u00e9faction, le processus de transformation et la recette.<\/p>\n\n\n\n<p>\u00ab&nbsp;<em>Mon ambition est de lancer les premiers \u00ab&nbsp;Caf\u00e9s Touba Choukran&nbsp;\u00bb structur\u00e9s, d\u2019innover, d\u2019apporter une nouvelle exp\u00e9rience de consommation, de d\u00e9velopper une ligne de distribution, de cr\u00e9er des emplois au S\u00e9n\u00e9gal&nbsp;et d\u2019\u00eatre un v\u00e9ritable acteur \u00e9conomique dans le pays<\/em> \u00bb, affirme Abdoulaye S\u00e8ne. \u00ab&nbsp;<em>J\u2019ai eu la chance d\u2019\u00eatre accompagn\u00e9 dans cette aventure d\u2019abord par l\u2019incubateur Concree puis par l\u2019acc\u00e9l\u00e9rateur RDE <\/em>(Rencontre des Entrepreneurs) <em>qui a contribu\u00e9 \u00e0 renforcer l\u2019entreprise et \u00e0 me soutenir financi\u00e8rement. Dans ma vision,&nbsp; l\u2019entreprise d\u2019architecture d\u2019int\u00e9rieur Sama Design, fond\u00e9e par Marie San\u00e9, a imagin\u00e9 un concept de lieu chaleureux o\u00f9 il fait bon d\u00e9guster un Caf\u00e9 Touba Choukran seul, entre amis ou coll\u00e8gues<\/em>&nbsp;\u00bb.<\/p>\n\n\n\n<p>Malgr\u00e9 la crise du Covid 19, l\u2019entreprise d\u2019Abdoulaye S\u00e8ne a tenu bon et a m\u00eame embauch\u00e9 plusieurs personnes. Ses prochains recrutement concerneront, notamment, les fonctions RH, gestion et achats. Caf\u00e9 Touba Choukran veillera particuli\u00e8rement \u00e0 cr\u00e9er des opportunit\u00e9s pour les femmes. La RSE (Responsabilit\u00e9 soci\u00e9tale des entreprises) est une pr\u00e9occupation pour la marque, notamment dans ses processus de fabrication et dans la protection de l\u2019environnement.<\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n\n\n\n<p><strong>A propos de la RDE&nbsp;SAS<\/strong><\/p>\n\n\n\n<p>Fond\u00e9e en septembre 2014 \u00e0 Dakar, au S\u00e9n\u00e9gal, la RDE SAS (Rencontre des Entrepreneurs) est un acc\u00e9l\u00e9rateur multisectoriel priv\u00e9 de soutien et d\u2019appui aux moyennes entreprises. Notre ambition est de rep\u00e9rer les PME \u00e0 fort potentiel pour en faire des champions en leur donnant acc\u00e8s au capital, aux meilleures comp\u00e9tences et \u00e0 un ensemble de r\u00e9seau via notre programme d\u2019acc\u00e9l\u00e9ration. Par ailleurs, nous conseillons de mani\u00e8re op\u00e9rationnelle, selon leurs besoins,&nbsp;les dirigeants d\u2019entreprises qui ne font pas partie du programme d\u2019acc\u00e9l\u00e9ration.<\/p>\n\n\n\n<p>We see Africa as a land of opportunity where entrepreneurs will exploit the possibilities offered by the vast domestic and intra-continental markets, while developing and cultivating solidarity to implement the best of the continent for its development.<\/p>\n\n\n\n<p><strong>Pour plus d\u2019informations&nbsp;:<br><\/strong>M. Rivolala Ratsimandresy<br>T\u00e9l.&nbsp;: (+221) 70&nbsp;673 53 00.<br>E-mail&nbsp;: <a href=\"mailto:contact@entrepreneursenegal.com\">contact@entrepreneursenegal.com<\/a><br>Site web : <a href=\"https:\/\/entrepreneursenegal.com\/en\/\">www.entrepreneursenegal.com<\/a><br>Facebook, Twitter, Linkedin&nbsp;: @RDEDakar<\/p>","protected":false},"excerpt":{"rendered":"<p>RDE Holding, le fonds d\u2019investissement de l\u2019acc\u00e9l\u00e9rateur de PME \u00ab&nbsp;RDE SAS&nbsp;\u00bb s\u2019est engag\u00e9e dans le soutien financier, le conseil et l\u2019accompagnement de la marque \u00ab&nbsp;Caf\u00e9 Touba Choukran&nbsp;\u00bb qui innove et<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8],"tags":[],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-entrepreneuriat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La RDE Holding investit dans Caf\u00e9 Touba Choukran qui lance une cha\u00eene de caf\u00e9s au S\u00e9n\u00e9gal - Entrepreneur S\u00e9n\u00e9gal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneursenegal.com\/en\/la-rde-holding-investit-dans-cafe-touba-choukran-qui-lance-une-chaine-de-cafes-au-senegal\/\" \/>\n<meta property=\"og:locale\" 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