{"id":3983,"date":"2023-03-10T12:45:16","date_gmt":"2023-03-10T11:45:16","guid":{"rendered":"https:\/\/entrepreneursenegal.com\/?p=3983"},"modified":"2023-03-10T12:49:15","modified_gmt":"2023-03-10T11:49:15","slug":"comment-atteindre-son-product-market-fit","status":"publish","type":"post","link":"https:\/\/entrepreneursenegal.com\/en\/comment-atteindre-son-product-market-fit\/","title":{"rendered":"HOW TO REACH ITS PRODUCT MARKET FIT?<\/strong>"},"content":{"rendered":"
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L’une des cl\u00e9s pour trouver son Product Market Fit est d’\u00eatre toujours \u00e0 l’\u00e9coute de vos clients et d’\u00eatre capable d’agir rapidement lorsqu’ils ne sont pas satisfaits. Et oui, on ne le dira jamais assez, \u201c\u00e9coutez vos clients\u201d.<\/p>

Pour atteindre l’objectif vis\u00e9, trois (3) \u00e9l\u00e9ments fondamentaux doivent \u00eatre pris en compte :<\/p>

  • L’engagement<\/strong><\/li>
  • La r\u00e9tention<\/strong><\/li>
  • La recommandation<\/strong><\/li><\/ul>

    Vous l’aurez donc compris, la d\u00e9marche \u00e0 suivre pour atteindre PMF (product market fit) r\u00e9side dans l’analyse des \u00e9l\u00e9ments \u00e9nonc\u00e9s en amont.<\/p>

    • Analyse de la cible<\/strong><\/li><\/ul>

      Votre produit ou service, bien qu’il soit parfaitement con\u00e7u, doit \u00eatre adress\u00e9 \u00e0 une cible bien d\u00e9finie. On n\u2019oublie pas le dicton : \u201cparler \u00e0 tout le monde, c’est ne parler \u00e0 personne\u201d.<\/p>

      Identifiez votre cible et d\u00e9montrez votre proposition de valeur. Elle doit \u00eatre simple et adapt\u00e9e pour cette audience.<\/p>

      Vous pouvez tester les messages gr\u00e2ce \u00e0 des outils comme Facebook ads ou Adwords.<\/p>

      \u00a0<\/p>

      L’objectif de l’analyse de votre cible est de recueillir des feedbacks, ainsi plusieurs m\u00e9thodes peuvent \u00eatre mises en place comme l’\u00e9tablissement de questionnaires.<\/p>

      Si vous ne parvenez pas \u00e0 atteindre le bon groupe cible ou \u00e0 faire passer le bon message, vous n’atteindrez pas le product market fit.<\/p>

      \u00a0<\/p>

      • Analyse de l’engagement<\/strong><\/li><\/ul>

        Votre cible ayant compris votre message ainsi que la proposition de valeur derri\u00e8re votre produit ou service, doit alors s’engager.<\/p>

        L’engagement \u00e0 ce niveau peut prendre diff\u00e9rentes formes : un achat, une inscription\u2026 La m\u00e9trique \u00e0 surveiller \u00e0 ce niveau est le taux de conversion. Ce taux repr\u00e9sente le nombre de personnes ayant effectu\u00e9 un achat par exemple par rapport au nombre de personnes cibl\u00e9e. Si ce taux est en croissance, cela d\u00e9montre qu’il y a de l’engagement pour votre produit ou service.<\/p>

        \u00a0<\/p>

        • Mesure du taux de r\u00e9tention<\/strong><\/li><\/ul>

          Encore plus important que le taux de conversion, le taux r\u00e9tention est l’indicateur de performance essentiel qui impactera positivement votre croissance.<\/p>

          Ce taux permet d’\u00e9valuer si votre cible continue d’utiliser votre produit\/service ou si elle a arr\u00eat\u00e9. En fonction de cela, vous pouvez d\u00e9terminer si le product market fit est atteint ou pas. Aussi, cela vous permettra \u00e9galement de valider la fiabilit\u00e9 de votre business model.<\/p>

          \u00a0<\/p>

          • Mesure de probabilit\u00e9 de recommandation<\/strong><\/li><\/ul>

            Lorsqu’un client ou utilisateur est satisfait, il en parle autour de lui, c’est un fait et ce bouche-\u00e0-oreille cr\u00e9e de la recommandation. Ainsi, les entreprises avec des taux de recommandation satisfaisants r\u00e9alisent une croissance organique. Vous n’avez plus besoin de convaincre, car cela facilite la vente. C’est une excellente mesure pour obtenir son product market fit.<\/p>

            Pour \u00e9valuer son taux de recommandation, il faut utiliser le Net Promoter Score (NPS). Le NPS est le pourcentage de clients qui \u00e9valuent leur probabilit\u00e9 de recommander une entreprise, un produit ou un service \u00e0 un ami ou \u00e0 un coll\u00e8gue.<\/p>

            Cet indicateur de satisfaction client permet de questionner les clients pour savoir s’ils recommanderaient le produit sur une \u00e9chelle de 1 \u00e0 10.<\/p>

            Vous avez maintenant toutes les clefs n\u00e9cessaires pour trouver votre product market fit et atteindre vos objectifs.<\/p>

            Si vous n’avez pas trouv\u00e9 votre product market fit, il faut \u00eatre en mesure de pivoter, et recommencer.<\/p>

            Il faut se poser, mener une r\u00e9flexion ; peut-\u00eatre que votre cible n’est pas encore pr\u00eate \u00e0 accepter votre produit, ou que votre offre n’est pas assez claire, ou encore que le segment vis\u00e9 ne soit pas le bon. Dans tous les cas, vous devez au pr\u00e9alable comprendre ce qui ne va pas avec votre mod\u00e8le actuel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            L’une des cl\u00e9s pour trouver son Product Market Fit est d’\u00eatre toujours \u00e0 l’\u00e9coute de vos clients et d’\u00eatre capable d’agir rapidement lorsqu’ils ne sont pas satisfaits. Et oui, on [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autre"],"yoast_head":"\nCOMMENT ATTEINDRE SON PRODUCT MARKET FIT ? - Entrepreneur S\u00e9n\u00e9gal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneursenegal.com\/en\/comment-atteindre-son-product-market-fit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT ATTEINDRE SON PRODUCT MARKET FIT ? - Entrepreneur S\u00e9n\u00e9gal\" \/>\n<meta property=\"og:description\" content=\"L’une des cl\u00e9s pour trouver son Product Market Fit est d’\u00eatre toujours \u00e0 l’\u00e9coute de vos clients et d’\u00eatre capable d’agir rapidement lorsqu’ils ne sont pas satisfaits. 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